Marketing And Sales Research Director

Capitol Hill Publishing Corp

Wilkes-Barre, PA, United States
Fully remote
Comscore, ad impact, marshall marketing
Wide orbit media sales, adobe analytics
Audience measurements broadcast and digital
The position will oversee audience measurements for both the broadcast and digital platforms

Job Summary

  • The position will oversee audience measurements for both the broadcast and digital platforms.
  • Provide valuable research data to Sales, News and Promotions departments, including compiling and distributing relevant ratings, trends and analysis.
  • Create compelling presentations that reinforce the marketing power of all the stations' media platforms and enter audience data in WOMS.

Matching Summary

The position will oversee audience measurements for both the broadcast and digital platforms.

Skills & Requirements

Must-have

  • Comscore, Ad Impact, Marshall Marketing
  • Wide Orbit Media Sales, Adobe Analytics
  • audience measurements broadcast and digital
  • compelling presentations for clients
  • gather campaign data for proof of performance

Nice-to-have

  • deductive reasoning skills
  • active participant in station activities
  • organizational skills for special projects

Key Requirements

  • 2-3 years media research experience
  • Bachelor’s Degree or equivalent experience
  • Knowledgeable about media related software
  • Ability to work under pressure and meet tight deadlines
  • Highly proficient in all Microsoft Office products

Work Rights

Not specified

Tailored Resume

Cover Letter