Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Fully remote
Strategic third party event management
Lead generation and brand awareness
Budget management and vendor coordination
Workday is seeking a Director of Trade Shows & Third Party Events to lead strategic planning and execution of third-party event programs aimed at elevating brand awareness and generating leads. The ideal candidate will have over 12 years of experience in managing large-scale events and a strong background in marketing analytics

Job Summary

  • Drive the strategic alignment, planning, and execution of Workday's third-party event programs to elevate brand awareness and generate leads.
  • Responsible for developing promotional strategies, creating content, managing budgets, coordinating logistics, and delivering a playbook for event success.
  • The company offers a culture rooted in integrity, empathy, and shared enthusiasm, with opportunities for growth, risk-taking, and support for long-term career development.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead strategic planning and execution of third-party event programs aimed at elevating brand awareness and generating leads. The ideal candidate will have over 12 years of experience in managing large-scale events and a strong background in marketing analytics.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, and annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party event management
  • Lead generation and brand awareness
  • Budget management and vendor coordination
  • Marketing automation and CRM tools
  • Event analytics and data reporting

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in a fast-paced environment
  • Influence and collaboration skills

Key Requirements

  • Minimum 12+ years experience managing events
  • Build high level event strategy frameworks
  • Work with minimal supervision
  • Familiarity with Salesforce and Marketo
  • Leverage event analytics for business decisions

Work Rights

Not specified

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