In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI
Job Summary
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
Lead to establish, maintain and improve EC communication assets, and provide design guidance to Sales/TP. Develop and manage EC always on content excellence, including livestreaming/short videos/wendajia/etc.
Matching Summary
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
Skills & Requirements
Must-have
E-commerce campaign and content management
In-site integrated campaign planning
Real-time optimization
Tmall KOL livestreaming
EC communication assets
Always on content excellence
Nice-to-have
Deep human understanding and trusted science
Agile, performance-focused culture
Win as One strategy
Self-motivated and result driven
Good learning agility
Curiosity & Passion in Digital Ecom Marketing
Key Requirements
Minimum 5 years working experience in EC or Marketing
In-depth EC knowledge
Successful EC campaign or projects experience on Tmall or JD
Familiar with wellness and competitor EC Marketing approach
Good Marketing fundamentals
Good understanding of Digital & Ecommerce Traffic ecosystem
Good understanding of EMKT/digital/social Knowledge