Channel Optimisation And Conversion Lead

ING

Australia
**
Digital sales funnels
Conversion optimisation
A/b testing
** ING is seeking a Channel Optimisation and Conversion Lead to enhance digital sales funnels and improve customer experiences. The role requires expertise in conversion rate optimization (CRO) and analytics, with a focus on data-driven decision-making and collaboration across teams. **

Job Summary

  • Supercharge our digital sales funnels across priority retail products — lifting conversion and removing friction at speed.
  • Lead a bold experimentation agenda (A/B, multivariant) to continuously improve UX, content, and pathways.
  • Discounted ING Health Insurance, an additional Rest Day to support your wellbeing, and an IMPACT day to volunteer on approved sustainability activity.

Matching Summary

Match Score: 75

** ING is seeking a Channel Optimisation and Conversion Lead to enhance digital sales funnels and improve customer experiences. The role requires expertise in conversion rate optimization (CRO) and analytics, with a focus on data-driven decision-making and collaboration across teams. **

Skills & Requirements

Must-have

  • digital sales funnels
  • conversion optimisation
  • A/B testing
  • multivariant testing
  • funnel performance data
  • Adobe Analytics
  • testing tools

Nice-to-have

  • customer obsessed thinker
  • data driven leader
  • collaborative team player
  • digital growth focus

Key Requirements

  • CRO and funnel optimisation expert
  • fluent in analytics and optimisation platforms
  • SEM/SEO fundamentals

Work Rights

Not specified

Tailored Resume

Cover Letter