Sr. Data Scientist, Crm

gmoshawa.ca

Base: $129,400 - $198,400; bonus/equity: an incent...
Fully remote
Marketing analytics
Inferential and prescriptive methods
Website, email, and media measurement
The Marketing Applied Sciences team develops analytics-driven solutions to help GM Marketing Organizations achieve their business goals, focusing on inferential and prescriptive methods for marketing strategies

Job Summary

  • The Marketing Applied Sciences team develops analytics-driven solutions to help GM Marketing Organizations achieve their business goals, focusing on inferential and prescriptive methods for marketing strategies.
  • This role involves designing and executing advanced measurement frameworks to evaluate campaign effectiveness, incremental revenue impact, and consumer engagement across lifecycle stages.
  • GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, and more, with bonus potential based on performance.

Matching Summary

The Marketing Applied Sciences team develops analytics-driven solutions to help GM Marketing Organizations achieve their business goals, focusing on inferential and prescriptive methods for marketing strategies.

Salary

Base: $129,400 - $198,400; Bonus/Equity: An incentive pay program offers payouts based on company performance, job level, and individual performance; Benefits: GM offers a variety of health and wellbeing benefit programs.

Skills & Requirements

Must-have

  • marketing analytics
  • inferential and prescriptive methods
  • website, email, and media measurement
  • customer journey data analysis
  • Python/R and SQL/Spark proficiency
  • statistical concepts and methods

Nice-to-have

  • cloud compute platforms
  • customer lifetime value modeling
  • media mix modeling
  • multi-touch attribution

Key Requirements

  • Masters’ Degree and 5+ years of experience
  • 2+ years of experience with CRM, marketing analytics, or lifecycle management
  • Proficient writing Python/R and SQL/Spark
  • Ability to prioritize and manage multiple tasks

Work Rights

Not specified

Tailored Resume

Cover Letter