Director, Mass Media

Grow Therapy

New York, NY, United States
$189,000–$231,000 usd annually; not specified; com...
On-site
Mass media channel optimization
Incrementality testing frameworks
Channel measurement and attribution
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care

Job Summary

  • Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
  • The Director of Mass Media will own the strategy, execution, and performance management of all mass media channels, including television, streaming, and audio.
  • Full-time employees receive comprehensive health coverage, parental leave, financial wellness programs, flexible PTO, and mental/physical health support.

Matching Summary

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.

Salary

$189,000–$231,000 USD Annually; Not specified; Comprehensive Health Coverage, Parental Leave, Financial Wellness, Meals & Home Office Support, Time Off to Recharge, Wellness & Development, Mental & Physical Health Support, Extra Perks

Skills & Requirements

Must-have

  • Mass media channel optimization
  • Incrementality testing frameworks
  • Channel measurement and attribution
  • Manage media budgets and pacing
  • Cross-functional team collaboration

Nice-to-have

  • Passion for creative marketing
  • Solutions-oriented approach
  • Building positive partner relationships

Key Requirements

  • 10+ years in mass media or acquisition marketing
  • Proven track record scaling TV and audio channels
  • Expertise in incrementality testing and attribution frameworks
  • Experience managing multi-million-dollar budgets
  • Experience leading agency relationships

Work Rights

Not specified

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