Director Of Enrollment Marketing, Smeal College Of Business

Penn State Smeal College of Business

University Park, Pennsylvania, United States
Base: $86,300.00 - $129,500.00; bonus/equity: not ...
On-site
Data-driven marketing strategies
Full-funnel student recruitment
Digital marketing expertise
The Penn State Smeal College of Business is seeking a Director of Enrollment Marketing to lead their marketing strategies for student recruitment in both graduate and undergraduate programs. The ideal candidate should have extensive experience in performance marketing and team leadership, focusing on data-driven approaches to achieve enrollment goals

Job Summary

  • Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs, optimizing for lead generation, nurturing, and conversion.
  • Manage a team of marketing professionals, setting clear goals, conducting performance reviews, and identifying professional development opportunities to foster a high-performance culture.
  • Establish a robust reporting framework to track Key Performance Indicators (KPIs) including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and conversion rates by channel and program.

Matching Summary

Match Score: 85

The Penn State Smeal College of Business is seeking a Director of Enrollment Marketing to lead their marketing strategies for student recruitment in both graduate and undergraduate programs. The ideal candidate should have extensive experience in performance marketing and team leadership, focusing on data-driven approaches to achieve enrollment goals.

Salary

Base: $86,300.00 - $129,500.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, robust retirement plans, substantial paid time off, 75% tuition discount

Skills & Requirements

Must-have

  • Data-driven marketing strategies
  • Full-funnel student recruitment
  • Digital marketing expertise
  • Marketing automation
  • Campaign optimization
  • Salesforce Marketing Cloud
  • Performance marketing leadership

Nice-to-have

  • Experience in higher education
  • Emerging trends in EdTech
  • Collaborative stakeholder management

Key Requirements

  • Bachelor's degree in advertising, marketing, business administration, communications, or related field
  • 8+ years of progressive experience in marketing
  • 3+ years of supervisory experience
  • An equivalent combination of education and experience accepted
  • Advanced knowledge of CRM systems (Salesforce preferred)
  • Advanced knowledge of email platforms (Salesforce Marketing Cloud preferred)
  • Advanced knowledge of digital analytics tools

Work Rights

Not specified

Tailored Resume

Cover Letter