Marketing Manager

KONE

Shanghai, China
Content roadmap development
Social media strategy (wechat, red, tiktok)
Digital marketing tools
Develop and implement a content roadmap aligned with brand strategy, including case studies, brochures, videos, and digital assets for architects, developers, facility managers, and end-users

Job Summary

  • Develop and implement a content roadmap aligned with brand strategy, including case studies, brochures, videos, and digital assets for architects, developers, facility managers, and end-users.
  • Lead social media strategies on platforms like WeChat, Red, and TikTok, managing content calendars, community engagement, and paid campaigns to boost brand awareness.
  • Plan and execute large-scale events such as trade shows (e.g., home-lift expo, CIIE), product launches, and customer summits, managing budgets and cross-functional coordination.

Matching Summary

Develop and implement a content roadmap aligned with brand strategy, including case studies, brochures, videos, and digital assets for architects, developers, facility managers, and end-users.

Skills & Requirements

Must-have

  • Content roadmap development
  • Social media strategy (WeChat, Red, TikTok)
  • Digital marketing tools
  • B2B marketing experience
  • Customer-centric content creation

Nice-to-have

  • Optimistic, proactive mindset
  • Fast-paced environments
  • Data-driven decision-making
  • Collaborative working culture

Key Requirements

  • Bachelor’s degree or higher
  • 5+ years of B2B marketing experience
  • Proven success in content development
  • Fluent English proficiency

Work Rights

Not specified

Tailored Resume

Cover Letter