Marketing Manager

KONE Bulgaria

Shanghai, China
Not specified (assumed office-based due to location)
5+ years b2b marketing experience
Fluent english proficiency
Content lifecycle management
KONE Bulgaria is seeking a Marketing Manager for their Shanghai office, emphasizing the development and execution of marketing content strategies, brand management, and digital marketing initiatives. The ideal candidate will have extensive B2B marketing experience, particularly in sectors related to construction and smart buildings, and will be tasked with promoting KONE's innovative solutions while fostering a collaborative and sustainable company culture

Job Summary

  • Develop and implement a content roadmap aligned with brand strategy to support lead generation across architects, developers, and end-users.
  • Lead social media strategies on platforms like WeChat, Red, and TikTok to boost brand awareness and drive traffic to corporate sites.
  • Plan and execute large-scale events such as trade shows and product launches while managing budgets and cross-functional coordination.

Matching Summary

Match Score: 85

KONE Bulgaria is seeking a Marketing Manager for their Shanghai office, emphasizing the development and execution of marketing content strategies, brand management, and digital marketing initiatives. The ideal candidate will have extensive B2B marketing experience, particularly in sectors related to construction and smart buildings, and will be tasked with promoting KONE's innovative solutions while fostering a collaborative and sustainable company culture.

Skills & Requirements

Must-have

  • 5+ years B2B marketing experience
  • Fluent English proficiency
  • Content lifecycle management
  • Social media strategy execution
  • Large-scale event planning

Nice-to-have

  • MBA degree preferred
  • Experience in elevator or construction sector
  • Proactive mindset for fast-paced environments
  • Knowledge of Adobe Analytics and Creative Suite
  • Strategic thinking with data-driven decision making

Key Requirements

  • Bachelor's degree or higher in Marketing or related field
  • 5+ years of B2B marketing experience
  • Fluent English proficiency (written and oral)

Work Rights

Not specified

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