Base: $85,000 – $122,200 py; bonus/equity: not spe...
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Holistic paid digital media campaign execution
Strategic media planning experience
Data-driven campaign optimization
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Procter & Gamble is seeking a Media Planning and Buying Manager for its Fem Care media team in Cincinnati, Ohio. The role involves leading media strategies for brands such as Always and Tampax, focusing on digital media campaigns, collaboration with creative teams, and data-driven decision-making.
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Job Summary
The role involves leading strategic and tactical media plans for the Fem Care portfolio including Always, Tampax, and This is L brands.
Candidates will leverage industry planning tools to conduct audience analysis and optimize campaigns based on quantitative and qualitative metrics.
The position requires collaborating with brand, creative, and agency teams to execute integrated media and communications strategies.
Matching Summary
Match Score: 75
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Procter & Gamble is seeking a Media Planning and Buying Manager for its Fem Care media team in Cincinnati, Ohio. The role involves leading media strategies for brands such as Always and Tampax, focusing on digital media campaigns, collaboration with creative teams, and data-driven decision-making.
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Salary
Base: $85,000 – $122,200 per year; Bonus/Equity: Not specified; Benefits: Total rewards include salary + bonus (if applicable) + benefits
Skills & Requirements
Must-have
Holistic paid digital media campaign execution
Strategic media planning experience
Data-driven campaign optimization
Paid social channel expertise
Audience identification analysis
Nice-to-have
Bias towards action and agility
Creative problem-solving abilities
Experience with Facebook Blueprint Certification
Agency experience with national clients
Strong stakeholder management skills
Key Requirements
1+ years executing holistic paid digital media campaigns in social media platforms
1+ years of strategic media planning experience
Proficiency in Microsoft Office
Understanding of analytics tools like Google Analytics