Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture
Job Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Work closely with the Product team to optimize the onboarding flow, reduce Time-to-Value (TTV), and build in-app triggers that drive virality and expansion.
Collaborate with RevOps to ensure our tech stack (e.g., Segment, Mixpanel, HubSpot/Salesforce) captures the right data to trigger sales-assist motions (PQLs) when a self-serve user is ready to upgrade.
Matching Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.