The Trade Marketing Manager is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans
Job Summary
The Trade Marketing Manager is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans.
This role partners closely with Sales, Marketing, Category, Demand Planning, and Supply Chain to accelerate sell-in, sell-through, and sell-out while maximizing trade investment ROI.
The Trade Marketing Manager is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans.
Skills & Requirements
Must-have
channel and customer activation
trade promotion and in-store execution
go-to-market and product launch
trade investment and budget management
shopper, market, and competitive insights
Nice-to-have
commercial and shopper-centric thinking
strong cross-functional collaboration
data-driven decision making
retail and channel execution excellence
stakeholder influence and ownership mindset
Key Requirements
Bachelor's degree in Marketing, Business, or related discipline
>10 years of experience in Trade Marketing, Commercial Marketing, or Sales
Strong understanding of HK retail landscape and omni-channel execution
Experience managing trade budgets and complex promotions