Multichannel campaign development and optimization
Account-based marketing (abm)
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Rolls-Royce is seeking a Global Marketing Manager for its Defense segment in Friedrichshafen, Germany. The role requires developing and executing global marketing strategies and campaigns, with a focus on multichannel marketing and lead generation, targeting the defense sector.
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Job Summary
Develop and implement global marketing strategies and campaigns for the Defense segment in close coordination with product management, sales, and business units.
Conceptualize, manage, and optimize integrated multichannel campaigns (online/offline) to increase brand awareness, engagement, and lead generation.
Support new product and system launches, including the development of communication plans and concrete action packages.
Matching Summary
Match Score: 75
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Rolls-Royce is seeking a Global Marketing Manager for its Defense segment in Friedrichshafen, Germany. The role requires developing and executing global marketing strategies and campaigns, with a focus on multichannel marketing and lead generation, targeting the defense sector.
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Skills & Requirements
Must-have
Global marketing strategies and campaigns
Multichannel campaign development and optimization
Account-Based Marketing (ABM)
Lead generation and qualification
KPI-based performance tracking and reporting
Nice-to-have
Technical understanding of complex products
Experience in public procurement mechanisms
Adaptability to different time zones
Key Requirements
Minimum 5 years of relevant professional experience in international B2B marketing
Completed degree in Marketing, Communications, Business Administration, or equivalent
Excellent communication skills in German and English