Rural Channel Development Manager

Abbott

Ho Chi Minh City, Vietnam
Not specified; not specified; not specified
5+ years trade marketing experience
Gt channel sales expertise
Rural market channel development
This role focuses on identifying growth sources in the rural channel through category, channel, and shopper insights

Job Summary

  • This role focuses on identifying growth sources in the rural channel through category, channel, and shopper insights.
  • The successful candidate will co-develop and implement integrated ethical-trade-consumer programs tailored for rural retailers and consumers.
  • Abbott offers career development opportunities within a global healthcare leader recognized as one of the most admired companies worldwide.

Matching Summary

This role focuses on identifying growth sources in the rural channel through category, channel, and shopper insights.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 5+ years Trade Marketing experience
  • GT Channel sales expertise
  • Rural market channel development
  • In-store merchandising execution
  • Consumer promotion budget management
  • Cross-functional collaboration skills

Nice-to-have

  • Nielsen or Kantar data analysis
  • Digital media planning input
  • Strategic thinking and planning
  • High pressure resilience
  • Strong presentation skills
  • Learning agility mindset

Key Requirements

  • Minimum 5 years experience in Trade Marketing
  • Bachelor's degree in Business, Economics, or Marketing
  • Proven success in General Trade (GT) Channel

Work Rights

Not specified

Tailored Resume

Cover Letter