Wpp Media| Media Activation Manager (mfg), Japan

WPP

Tokyo, Japan
**
Strategic publisher relationship management
Joint business partnership development
Local market expertise and insights
** WPP is seeking a Media Activation Manager for its Tokyo office, focusing on strategic local publisher engagement and partnership development. The role involves cultivating relationships with local publishers, optimizing advertising strategies, and leveraging local market insights for successful SMB campaigns. **

Job Summary

  • Identify, research, and evaluate emerging opportunities with local publishers and new channels by attending industry events and continuously monitoring the local media landscape.
  • Cultivate and maintain strong, collaborative relationships with existing local publishers, including key contacts at platforms like Yahoo and Line.
  • Serve as the primary subject matter expert for local market nuances and consumer behavior, conducting in-depth analysis of custom intent keywords.

Matching Summary

Match Score: 75

** WPP is seeking a Media Activation Manager for its Tokyo office, focusing on strategic local publisher engagement and partnership development. The role involves cultivating relationships with local publishers, optimizing advertising strategies, and leveraging local market insights for successful SMB campaigns. **

Skills & Requirements

Must-have

  • Strategic publisher relationship management
  • Joint business partnership development
  • Local market expertise and insights
  • Data-driven optimization and consumer journey mapping
  • Proactive publisher sourcing and market intelligence

Nice-to-have

  • Fostering creativity and collaboration
  • Continuous learning and development
  • Hybrid work approach

Key Requirements

  • Experience in media activation
  • Experience in publisher engagement
  • Experience in partnership development
  • Local market expertise in Japan

Work Rights

Not specified

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