Lead Product Owner, Retention Marketing

HumanPanorama

Remote, US
Base: $126,300 - $173,700 py; bonus: eligible for ...
Hybrid
5+ years lifecycle or customer engagement marketing experience
2+ years leading agile teams or cross-functional pods
Strong understanding of omni-channel marketing journey orchestration
The role focuses on defining pod-level strategy for engagement campaigns aligned with enterprise goals and member needs

Job Summary

  • The role focuses on defining pod-level strategy for engagement campaigns aligned with enterprise goals and member needs.
  • Candidates will lead end-to-end execution of multi-channel marketing initiatives including email, SMS, app, and call center interactions.
  • Humana offers competitive benefits including medical, dental, vision, 401(k) retirement savings, and paid time off.

Matching Summary

The role focuses on defining pod-level strategy for engagement campaigns aligned with enterprise goals and member needs.

Salary

Base: $126,300 - $173,700 per year; Bonus: Eligible for incentive plan based on company/individual performance; Benefits: Medical, dental, vision, 401(k), paid time off, parental leave

Skills & Requirements

Must-have

  • 5+ years lifecycle or customer engagement marketing experience
  • 2+ years leading agile teams or cross-functional pods
  • Strong understanding of omni-channel marketing journey orchestration
  • Experience with marketing automation platforms and CRM tools
  • Bachelor's degree in Marketing, Business, Communications, or related field

Nice-to-have

  • Experience in healthcare, insurance, or regulated industries
  • Familiarity with NBA engines and customer data platforms
  • Exposure to agile marketing operating models
  • Knowledge of real-time decisioning technologies like Adobe Experience Platform
  • Performance optimization framework expertise

Key Requirements

  • 5+ years experience in lifecycle, onboarding, or customer engagement marketing
  • 2+ years experience leading agile teams or cross-functional pods
  • Bachelor's degree in Marketing, Business, Communications, or related field

Work Rights

Not specified

Tailored Resume

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