Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps
Job Summary
Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps.
Define and build the PLG framework, including tracking North Star metrics, identifying 'Aha!' moments, and establishing an experimentation culture.
Partner with Product and Marketing to optimize onboarding, reduce Time-to-Value, build in-app triggers, and create automated, behavior-based messaging.
Matching Summary
Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps.
Salary
$130,000 - $160,000 USD
Skills & Requirements
Must-have
Define and build PLG framework
Optimize onboarding flow
Behavior-based messaging
Data capture for sales-assist
Run A/B tests on conversion
SQL or data visualization tools
Understand APIs and webhooks
Nice-to-have
Growth mindset, comfortable failing fast
Cross-functional leadership influence
Key Requirements
4+ years of experience in Growth Marketing, Product Management, or Growth Operations
SaaS environment experience
Comfortable in SQL or data visualization tools
Understand how APIs, webhooks, and tracking pixels work