Senior Manager - Culture & Innovation

VF Corporation

Onsite
Cultural marketing or energy marketing experience
Deep familiarity with fashion, art, music
Connect and position brands at forefront of culture
Shape VF Corporation’s culture innovation vision and drive its execution across brands in Asia

Job Summary

  • Shape VF Corporation’s culture innovation vision and drive its execution across brands in Asia.
  • Lead the annual and seasonal culture innovation planning cycle for APAC, with Japan as the anchor market.
  • Own the day-to-day and strategic management of VF’s Culture Innovation Hub in Japan.

Matching Summary

Shape VF Corporation’s culture innovation vision and drive its execution across brands in Asia.

Skills & Requirements

Must-have

  • Cultural Marketing or Energy Marketing experience
  • Deep familiarity with fashion, art, music
  • Connect and position brands at forefront of culture
  • Lead culture innovation planning cycle
  • Develop and maintain programming calendar
  • Define APAC measurement approach

Nice-to-have

  • Foster collaboration among brands
  • Amplify unique brand identities
  • Connect with cultural innovator relationships
  • Translate global strategy into APAC-relevant plans

Key Requirements

  • Proven experience in Cultural Marketing or Energy Marketing
  • Deep familiarity with fashion, art, music and subcultural communities
  • Ability to contribute authentically

Work Rights

Not specified

Tailored Resume

Cover Letter