Lead, Customer Portfolio Growth Insights & Strategy

Prudential Assurance UK

Singapore, Singapore
On-site
Customer portfolio growth strategy
Data translation to business insights
Salesforce business requirements definition
Prudential Assurance UK is seeking a Lead for Customer Portfolio Growth Insights & Strategy in Singapore. The role focuses on developing growth strategies and data-driven insights to enhance customer acquisition, retention, and cross-selling while collaborating closely with analytics and IT teams

Job Summary

  • This role owns the growth strategy, insight agenda, and decision frameworks across Acquisition, Retention, Cross-sell, Partnerships & Digital, and defines what needs to be built in Salesforce.
  • The role is accountable for translating insights into prioritised actions, stakeholder alignment, and measurable outcomes.
  • Prudential’s purpose is to be partners for every life and protectors for every future, creating a culture where diversity is celebrated and inclusion is assured.

Matching Summary

Match Score: 85

Prudential Assurance UK is seeking a Lead for Customer Portfolio Growth Insights & Strategy in Singapore. The role focuses on developing growth strategies and data-driven insights to enhance customer acquisition, retention, and cross-selling while collaborating closely with analytics and IT teams.

Skills & Requirements

Must-have

  • customer portfolio growth strategy
  • data translation to business insights
  • Salesforce business requirements definition
  • propensity use-case definition
  • KPI framework and scorecard definition
  • experimentation and learning agenda

Nice-to-have

  • stakeholder leadership and influence
  • financial services/insurance experience

Key Requirements

  • 10+ years in growth strategy, customer analytics translation, CRM strategy, lifecycle strategy, or commercial BI roles
  • Strong track record turning analytics into business decisions
  • Proven ability to write clear business requirements for CRM execution and measurement
  • Strong familiarity with analytics concepts
  • Tools literacy to engage confidently with analytics teams

Work Rights

Not specified

Tailored Resume

Cover Letter