Marketing Director, Rbc Bank

RBC Bank

Toronto, Canada
4d onsite
Growth marketing expertise
Digital acquisition strategy
Brand building experience
You will lead our acquisition and retention strategy for cross-border banking, turning data and insights into campaigns that actually move the needle

Job Summary

  • You will lead our acquisition and retention strategy for cross-border banking, turning data and insights into campaigns that actually move the needle.
  • You will oversee high-impact campaigns and optimize our paid media investments through rigorous testing and real-time insights.
  • You will lead and inspire a high-performing group of marketers, fostering a culture where curiosity thrives, experimentation is encouraged, and continuous growth is the norm.

Matching Summary

You will lead our acquisition and retention strategy for cross-border banking, turning data and insights into campaigns that actually move the needle.

Skills & Requirements

Must-have

  • Growth marketing expertise
  • Digital acquisition strategy
  • Brand building experience
  • Data-driven marketing approach
  • Paid media optimization
  • Cross-functional collaboration

Nice-to-have

  • Challenging assumptions
  • Progressive thinking
  • Building meaningful things
  • Thriving on challenges

Key Requirements

  • 10+ years of marketing experience
  • Experience in loyalty programs, retail, CPG, or consumer brands
  • Proven track record in developing talent
  • Ability to navigate complexity in matrixed organizations

Work Rights

Not specified

Tailored Resume

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