Activate Talent is seeking a Manager of Analytics to lead data-driven initiatives across various business channels, primarily focusing on translating complex data into actionable insights for strategic decision-making. The role requires a strong analytical background, excellent communication skills, and experience in consumer or omnichannel environments
Job Summary
Lead advanced analytics initiatives across Retail, Brand, Innovation, and Affiliate channels, translating complex data into actionable insights.
Develop attribution models, media mix modeling frameworks, and design experiments to measure incrementality and ROI.
Partner closely with cross-functional teams, including Marketing, Retail, Finance, and Leadership, to drive strategy and growth.
Matching Summary
Match Score: 85
Activate Talent is seeking a Manager of Analytics to lead data-driven initiatives across various business channels, primarily focusing on translating complex data into actionable insights for strategic decision-making. The role requires a strong analytical background, excellent communication skills, and experience in consumer or omnichannel environments.
Skills & Requirements
Must-have
Advanced analytics and insight leadership
Marketing measurement and modeling
Retail, Brand, Innovation, Affiliate analytics
Expert SQL for large-scale data
Cloud platforms (GCP/BigQuery preferred)
Machine learning and statistical modeling
Nice-to-have
Operate independently and navigate ambiguity
Communicate insights clearly to stakeholders
Translate complex data into actionable insights
Adapt communication style to audiences
Key Requirements
7+ years in analytics, data science, or marketing analytics
Bachelor’s degree in a quantitative field
Advanced degree (Master’s/PhD) is a plus
Experience in consumer, retail, DTC, or omnichannel environments preferred