Vice President, Marketing Activation - North America
Mac Tools / Stanley Black & Decker
Towson, Maryland, United States
Competitive salary; not specified; comprehensive b...
Fully remote
10+ years marketing leadership experience
Manage multi-million dollar media budgets
Big box home center retail experience
Mac Tools, part of Stanley Black & Decker, is seeking a Vice President of Marketing Activation for North America. This leadership role involves driving integrated marketing campaigns across various channels for their Tools & Outdoor business, emphasizing digital marketing and retail strategies
Job Summary
This senior leader is responsible for driving integrated marketing campaigns across all channels for the Tools & Outdoor business in North America.
The role requires deep experience working with big box home centers and major retail accounts to drive growth through retail-focused strategies.
Candidates will receive a competitive salary, comprehensive benefits including medical and dental, and discounts on Stanley Black & Decker tools.
Matching Summary
Match Score: 85
Mac Tools, part of Stanley Black & Decker, is seeking a Vice President of Marketing Activation for North America. This leadership role involves driving integrated marketing campaigns across various channels for their Tools & Outdoor business, emphasizing digital marketing and retail strategies.
Salary
Competitive salary; Not specified; Comprehensive benefits plan including medical, dental, vision, 401(k), and tool discounts
Skills & Requirements
Must-have
10+ years marketing leadership experience
Manage multi-million dollar media budgets
Big box home center retail experience
Digital and social media strategy
Cross-functional team leadership
Nice-to-have
MBA preferred
Experience with Stanley Black & Decker brands
Data-driven mindset for ROI optimization
Innovation culture and continuous improvement
Global brand alignment expertise
Key Requirements
Bachelor's degree required, MBA preferred
10+ years progressive marketing leadership experience
5+ years in US or North American market leadership
Proven track record managing large-scale brand activations