Loyalty Manager

Bonneville International

South Africa
**
Loyalty programme management experience
Customer segmentation and journey design
Data analytics tools proficiency
** bp Southern Africa is looking for a Loyalty Manager to lead the strategy and performance of its customer loyalty program within the mobility and convenience business. The role requires a blend of strategic thinking, analytical skills, and strong execution capabilities to enhance customer engagement and drive commercial success. **

Job Summary

  • This strategic role involves defining and executing bp's loyalty strategy in South Africa to drive customer retention and revenue growth.
  • The successful candidate will manage the end-to-end loyalty ecosystem, including partnerships, vendor management, and performance optimization.
  • Success is measured by building an insight-led, commercially effective loyalty programme that differentiates the brand in a competitive market.

Matching Summary

Match Score: 75

** bp Southern Africa is looking for a Loyalty Manager to lead the strategy and performance of its customer loyalty program within the mobility and convenience business. The role requires a blend of strategic thinking, analytical skills, and strong execution capabilities to enhance customer engagement and drive commercial success. **

Skills & Requirements

Must-have

  • Loyalty programme management experience
  • Customer segmentation and journey design
  • Data analytics tools proficiency
  • Commercial acumen and ROI tracking
  • Cross-functional stakeholder influence

Nice-to-have

  • Experience in retail or FMCG environments
  • Knowledge of digitisation and gamification
  • Leadership capability for small teams
  • Background in high-volume consumer businesses

Key Requirements

  • Proven experience in loyalty programme management
  • Strong analytical confidence with tools like Power BI or SQL
  • Experience managing agencies and loyalty vendors
  • Demonstrated leadership capability

Work Rights

Not specified

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