Campaign goal definition and audience prioritization
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Workday is seeking an Email Strategy Manager to join their newly formed Email Strategy team within the Digital Marketing organization. The role focuses on overseeing email marketing campaigns, ensuring effective cross-functional coordination, and providing strategic oversight while fostering a collaborative and inclusive work environment.
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Job Summary
This role will sit in the Digital Marketing org under the newly formed Email Strategy team, overseeing regional support for how email can best support marketing team efforts.
Supports end-to-end planning in partnership with cross-functional marketing teams, guiding teams through email frameworks and overseeing email campaign launches and major initiatives.
Aligns all marketing functions to drive a unified GTM plan and coordinated execution, serving as the regional central point of contact for campaign priorities, resources, and executional alignment.
Matching Summary
Match Score: 75
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Workday is seeking an Email Strategy Manager to join their newly formed Email Strategy team within the Digital Marketing organization. The role focuses on overseeing email marketing campaigns, ensuring effective cross-functional coordination, and providing strategic oversight while fostering a collaborative and inclusive work environment.
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Skills & Requirements
Must-have
Email channel strategy and execution
Cross-functional marketing alignment
Campaign goal definition and audience prioritization
Content and messaging governance
Email channel performance accountability
Nice-to-have
Sun-drenched optimism and drive
Courageous collaborators
Curious minds
Empathy and shared enthusiasm
Key Requirements
4+ years of email-channel experience
Knowledge of Workday business priorities
Ability to communicate and coordinate across stakeholders