Director Of Customer Engagement & Media Measurement

Johnson & Johnson Innovative Medicine

Horsham, Pennsylvania, United States of America
$150,000.00 - $258,750.00 py
Hybrid
Customer engagement measurement framework
Media data and analytics expertise
Develop integrated measurement reports
This leader will partner closely with other members of the Insights and Analytics organization as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that identifies key leading and lagging metrics

Job Summary

  • This leader will partner closely with other members of the Insights and Analytics organization as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that identifies key leading and lagging metrics.
  • The Director, Customer Engagement & Media Measurement, is responsible for defining the comprehensive measurement framework and KPIs and will play a lead role in developing our integrated measurement reports that are delivered to brand to connect execution to impact including measures such as patient conversion, ROI, mROI.
  • Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs.

Matching Summary

This leader will partner closely with other members of the Insights and Analytics organization as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that identifies key leading and lagging metrics.

Salary

$150,000.00 - $258,750.00

Skills & Requirements

Must-have

  • Customer engagement measurement framework
  • Media data and analytics expertise
  • Develop integrated measurement reports
  • Partner with media agencies
  • Data integrity and issue resolution
  • Marketing Mix Modeling (MMM)

Nice-to-have

  • Thought leadership in measurement advances
  • Inclusive work environment champion
  • Creative and innovative problem solver

Key Requirements

  • BS Degree in Marketing, Business, Analytics
  • 10+ years Marketing or Media experience
  • Experience managing and building teams
  • MBA Preferred
  • Experience translating data insights to recommendations

Work Rights

Not specified

Tailored Resume

Cover Letter