Lifecycle & Crm Manager - Engagement & Retention

IG Group

Bengaluru, India
Not specified (assumed to be hybrid or flexible based on industry trends).
3+ years lifecycle campaign experience
Predictive churn modeling expertise
Real-time engagement campaign design
IG Group is seeking a Lifecycle & CRM Manager in Bengaluru to enhance customer engagement and retention through strategic lifecycle marketing. The ideal candidate should have over three years of experience in CRM/marketing automation, strong analytical skills, and familiarity with financial services

Job Summary

  • The role focuses on driving active customer engagement and maximizing lifetime value through intelligent segmentation and retention strategies.
  • Candidates will design real-time engagement campaigns based on trading behavior and market events while optimizing trigger logic to prevent fatigue.
  • The position requires building predictive models to identify churn risk and creating winback campaigns to reactivate dormant customers.

Matching Summary

Match Score: 85

IG Group is seeking a Lifecycle & CRM Manager in Bengaluru to enhance customer engagement and retention through strategic lifecycle marketing. The ideal candidate should have over three years of experience in CRM/marketing automation, strong analytical skills, and familiarity with financial services.

Skills & Requirements

Must-have

  • 3+ years lifecycle campaign experience
  • Predictive churn modeling expertise
  • Real-time engagement campaign design
  • SQL and marketing analytics proficiency
  • A/B testing and experimentation mindset

Nice-to-have

  • Knowledge of financial trading products
  • Experience with event-based marketing
  • Cross-functional team collaboration skills
  • Understanding of customer lifecycle frameworks

Key Requirements

  • 3+ years experience in lifecycle campaigns
  • Advanced SQL proficiency required
  • Proven experience with predictive analytics

Work Rights

Not specified

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