Marketing Automation Manager - M&a And Integrations

Workday

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd; bonus/equity: eligi...
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5+ years marketing automation experience
Enterprise-scale marketo instance management
Salesforce system integration expertise
** Workday is seeking a Marketing Automation Manager to lead the evolution of their marketing technology stack, specifically focusing on managing their Marketo platform and integrating AI functionalities. The role emphasizes collaboration across teams to develop efficient marketing operations while fostering an inclusive and supportive company culture. **

Job Summary

  • This role serves as the primary architect for the core Marketo foundation, ensuring robust systems and clear process documentation.
  • The team is dedicated to building a world-class, AI-ready infrastructure that empowers marketers to reach their full potential through scalable systems.
  • Candidates will collaborate across marketing, sales, and MarTech teams to ensure seamless system integration and support real business needs.

Matching Summary

Match Score: 75

** Workday is seeking a Marketing Automation Manager to lead the evolution of their marketing technology stack, specifically focusing on managing their Marketo platform and integrating AI functionalities. The role emphasizes collaboration across teams to develop efficient marketing operations while fostering an inclusive and supportive company culture. **

Salary

Base: $112,000 - $168,000 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package including flexible work arrangements

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Salesforce system integration expertise
  • AI-driven marketing automation implementation
  • Technical documentation creation and maintenance

Nice-to-have

  • Experience with Adobe Journey Optimizer
  • Background in global organization tech stacks
  • Project management certification
  • Familiarity with lead scoring models
  • Data schema mapping during acquisitions

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Deep knowledge of Marketo and Salesforce integrations
  • Experience managing enterprise-scale instances

Work Rights

Not specified

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