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Workday is seeking a Marketing Automation Manager to lead the evolution of their marketing technology stack, specifically focusing on managing their Marketo platform and integrating AI functionalities. The role emphasizes collaboration across teams to develop efficient marketing operations while fostering an inclusive and supportive company culture.
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Job Summary
This role serves as the primary architect for the core Marketo foundation, ensuring robust systems and clear process documentation.
The team is dedicated to building a world-class, AI-ready infrastructure that empowers marketers to reach their full potential through scalable systems.
Candidates will collaborate across marketing, sales, and MarTech teams to ensure seamless system integration and support real business needs.
Matching Summary
Match Score: 75
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Workday is seeking a Marketing Automation Manager to lead the evolution of their marketing technology stack, specifically focusing on managing their Marketo platform and integrating AI functionalities. The role emphasizes collaboration across teams to develop efficient marketing operations while fostering an inclusive and supportive company culture.
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Salary
Base: $112,000 - $168,000 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package including flexible work arrangements
Skills & Requirements
Must-have
5+ years Marketing Automation experience
Enterprise-scale Marketo instance management
Salesforce system integration expertise
AI-driven marketing automation implementation
Technical documentation creation and maintenance
Nice-to-have
Experience with Adobe Journey Optimizer
Background in global organization tech stacks
Project management certification
Familiarity with lead scoring models
Data schema mapping during acquisitions
Key Requirements
5+ years in Marketing Automation or Operations
Deep knowledge of Marketo and Salesforce integrations