Turkiye Otc & Wellness Lead

Haleon

Türkiye
**
10+ years marketing experience
Brand activation and execution
Team leadership and coaching
** Haleon is seeking a Turkiye OTC & Wellness Lead to enhance brand performance and drive category growth in Türkiye. The role involves executing marketing strategies, managing brand activation, and leading a team to achieve performance targets. **

Job Summary

  • This role is responsible for driving brand performance and accelerating OTC & Wellness category growth in Türkiye.
  • The incumbent must ensure flawless execution of global strategies while managing A&P investments with a clear ROI focus.
  • The position requires leading the brand activation team and collaborating closely with cross-functional partners including Sales, Medical, and Regulatory.

Matching Summary

Match Score: 75

** Haleon is seeking a Turkiye OTC & Wellness Lead to enhance brand performance and drive category growth in Türkiye. The role involves executing marketing strategies, managing brand activation, and leading a team to achieve performance targets. **

Skills & Requirements

Must-have

  • 10+ years marketing experience
  • Brand activation and execution
  • Team leadership and coaching
  • Financial and commercial discipline
  • A&P investment management with ROI focus

Nice-to-have

  • Matrix organization collaboration
  • Market data interpretation skills
  • Stakeholder management expertise
  • Proactive results-oriented mindset
  • Experience in complex environments

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 10+ years of relevant field experience
  • Proven track record in brand activation

Work Rights

Not specified

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