Director, Lifecycle & Crm

Softline Solutions

Glendale, CA, United States
On-site
Email and sms program management
Customer journey design and optimization
Audience segmentation and journey mapping
Softline Solutions is a full-service digital marketing agency that helps businesses grow online by increasing visibility, generating leads, and boosting sales through tailored, data-driven campaigns

Job Summary

  • Softline Solutions is a full-service digital marketing agency that helps businesses grow online by increasing visibility, generating leads, and boosting sales through tailored, data-driven campaigns.
  • The Director of Lifecycle & CRM will own lifecycle strategy and execution for a specific brand, working closely with multiple teams to deliver effective programs across email and SMS.
  • The company offers competitive compensation, comprehensive benefits, and growth potential within a clearly defined lifecycle leadership organization.

Matching Summary

Softline Solutions is a full-service digital marketing agency that helps businesses grow online by increasing visibility, generating leads, and boosting sales through tailored, data-driven campaigns.

Skills & Requirements

Must-have

  • email and SMS program management
  • customer journey design and optimization
  • audience segmentation and journey mapping
  • cross-functional collaboration
  • data-driven performance analysis
  • lifecycle marketing strategy ownership

Nice-to-have

  • proactive and organized leadership
  • experience in fast-paced agency environment
  • collaboration with creative teams
  • compliance and deliverability best practices

Key Requirements

  • 6–9 years lifecycle marketing experience
  • hands-on email and SMS program management
  • experience with audience segmentation
  • experience in retention marketing

Work Rights

Not specified

Tailored Resume

Cover Letter