The Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising
Job Summary
The Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Implements strategies to consistently grow revenue and exceed revenue goals, establishing credible relationships with the local business community.
Prepares and delivers sales presentations, explains advertising benefits, and develops advertising schedules and advertisements with clients and station personnel.
Matching Summary
The Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Skills & Requirements
Must-have
Generate advertising revenue
Cold-calling new prospects
Sales presentations to clients
Develop advertising schedules
Develop advertisements with clients
Nice-to-have
Credible relationships with local business
Explains advertising effectiveness
Proficiency with office equipment
Key Requirements
Minimum one year's experience in sales
Bachelor's degree in Marketing, Advertising or Mass Communications, or equivalent