Shopper Marketing Manager: Hpcb Gt

Tiger Brands

Not specified
Shopper plan development and delivery
Category and basket analytics expertise
Trade marketing collaboration skills
Tiger Brands is seeking a Shopper Marketing Manager responsible for developing and executing strategic shopper plans across various channels to enhance brand presence and profitability. The ideal candidate will have experience in FMCG and strong analytical skills, with a focus on shopper insights and project management

Job Summary

  • The role is accountable for developing and delivering strategic Shopper Plans across channels to maximize basket conversion and drive brand growth.
  • Candidates must leverage robust commercial analytics to optimize competitive positioning, shopper value, and business profitability.
  • Success is measured by achieving total budget targets, executing Perfect Stores and Innovation GTM plans, and delivering positive ROI on shopper campaigns.

Matching Summary

Match Score: 85

Tiger Brands is seeking a Shopper Marketing Manager responsible for developing and executing strategic shopper plans across various channels to enhance brand presence and profitability. The ideal candidate will have experience in FMCG and strong analytical skills, with a focus on shopper insights and project management.

Skills & Requirements

Must-have

  • Shopper plan development and delivery
  • Category and basket analytics expertise
  • Trade marketing collaboration skills
  • Revenue management and pricing strategy
  • GTM launch execution capabilities

Nice-to-have

  • Brand marketing experience preferred
  • Strong stakeholder influence skills
  • Commercial analytics platform knowledge
  • Innovation launch support experience

Key Requirements

  • 3-year Bachelor Degree in a commercial field
  • 2-3 years work experience in FMCG Trade/Category/RM
  • Category management experience advantageous

Work Rights

Not specified

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