Director, Influencer Marketing & Pr

mypopsockets.us

Boulder, CO, United States
On-site
Influencer marketing strategy
Earned media integration
Brand desirability
PopSockets is seeking a Director of Influencer Marketing & PR to lead the development of a pioneering influencer strategy that enhances brand visibility and desirability. The ideal candidate will create innovative programs that leverage the company's unique story and values, reporting directly to the VP of Global Brand & Marketing

Job Summary

  • This is a rare opportunity to come in and own the full strategy — not inherit a playbook, but write one.
  • You'll bring a next-generation vision for how creator marketing and earned media can work together to build brand equity, grow EMV, and turn PopSockets' mission and values into a story the world wants to tell for us.
  • Reporting directly to the VP of Global Brand & Marketing, the Director will lead the influencer and PR function with influencer marketing as the primary mandate.

Matching Summary

Match Score: 85

PopSockets is seeking a Director of Influencer Marketing & PR to lead the development of a pioneering influencer strategy that enhances brand visibility and desirability. The ideal candidate will create innovative programs that leverage the company's unique story and values, reporting directly to the VP of Global Brand & Marketing.

Skills & Requirements

Must-have

  • influencer marketing strategy
  • earned media integration
  • brand desirability
  • creator community engagement
  • lifestyle brand marketing

Nice-to-have

  • next-generation vision
  • founder-led story
  • mission and values storytelling
  • driving brand equity
  • sparking joy and creativity

Key Requirements

  • Director-level leadership experience
  • Manage Influencer Marketing Specialist
  • Oversee agency partners

Work Rights

Not specified

Tailored Resume

Cover Letter