Not specified (assumed hybrid based on travel requirements).
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing initiatives across auto dealerships in South Florida, Tennessee, and Georgia. The role focuses on driving customer loyalty, enhancing store performance, and collaborating with various stakeholders, requiring strong knowledge of the automotive industry and marketing strategies
Job Summary
This role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.
The position requires leveraging data analytics and internal technology to create personalized marketing approaches that improve store performance.
Candidates will benefit from best-in-class industry benefits including medical, dental, vision plans, a 401(k) retirement plan, and vehicle purchase discounts.
Matching Summary
Match Score: 85
Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing initiatives across auto dealerships in South Florida, Tennessee, and Georgia. The role focuses on driving customer loyalty, enhancing store performance, and collaborating with various stakeholders, requiring strong knowledge of the automotive industry and marketing strategies.
Salary
Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401(k), Stock Purchase Plan
Skills & Requirements
Must-have
Bachelor's degree in Business or Marketing
Strong understanding of automotive industry
Experience with Google Analytics and CRM Systems
Proficiency in Microsoft Office Suite
Data analysis for ROI evaluation
Nice-to-have
Entrepreneurial high-performance culture fit
Ability to travel up to 45% of the time
Experience fostering OEM relationships
Proven track record in retail marketing operations