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Adobe is seeking a Director of Product Marketing, Engagement to lead its Value Discovery team, focusing on enhancing customer adoption and engagement with their products. The ideal candidate will have extensive experience in product marketing within a subscription-based business and a proven track record of driving user engagement and feature adoption.
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Job Summary
This leader will shape how customers discover, adopt, and build lasting habits around our most important capabilities.
Design and operationalize a cross-channel engagement framework that ensures new and existing capabilities are introduced, reinforced, and re-surfaced at the right moments across the customer lifecycle.
Drive measurable improvements in feature adoption, depth of usage, and multi-tool engagement.
Matching Summary
Match Score: 75
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Adobe is seeking a Director of Product Marketing, Engagement to lead its Value Discovery team, focusing on enhancing customer adoption and engagement with their products. The ideal candidate will have extensive experience in product marketing within a subscription-based business and a proven track record of driving user engagement and feature adoption.
**
Salary
Base: $170,000 -- $320,000 annually; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
drive behavior change
scalable engagement systems
customer-first approach
data-driven operator
compelling storyteller
Nice-to-have
modernizing a legacy product
AI can drive everyday utility
Key Requirements
10+ years in Product Marketing, Engagement, Lifecycle, or related field
Proven track record of increasing feature adoption, usage depth, retention, or multi-product engagement
Experience building cross-channel engagement strategies
Comfort working closely with Product & Design teams
Strong analytical skills and comfort using data
Experience building and leading high-performing teams