Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience
Job Summary
Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience.
Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines.
BMO is committed to an inclusive, equitable and accessible workplace, learning from each other’s differences to gain strength through people and perspectives.
Matching Summary
Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience.
Salary
$61,600.00 - $113,900.00
Skills & Requirements
Must-have
Brand content strategy
Customer journey mapping
Digital properties and platforms
Content workflow and governance
User research and usability testing
SEO best practices and keyword research
Nice-to-have
Risk Management Framework application
Data driven decision making
Boldly Grow the Good purpose
Key Requirements
4-6 years of relevant experience
Post-secondary degree in related field or equivalent experience
Foundational proficiency in Information Architecture
Intermediate proficiency in Writing/Editing and Storytelling