Base: $111,349 - $206,791 py; bonus/equity: not sp...
Hybrid
Crm and loyalty initiatives strategy
Data-driven engagement and retention campaigns
Digital communications strategy owner
The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery’s iLottery program
Job Summary
The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery’s iLottery program.
This role serves as the primary owner of the iLottery loyalty program and digital communications strategy, coordinating planning, performance, and innovation.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
Matching Summary
The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery’s iLottery program.
Salary
Base: $111,349 - $206,791 per year; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package including health, dental, vision, PTO, 401(k) with match
Skills & Requirements
Must-have
CRM and loyalty initiatives strategy
Data-driven engagement and retention campaigns
Digital communications strategy owner
Multi-channel digital marketing campaigns
Campaign execution and quality assurance
Loyalty program roadmap planning
Audience segmentation and personalization
Nice-to-have
Develop a test-and-learn culture
Strong collaboration and interpersonal skills
Highly organized and diligent
Stay current on CRM trends
Key Requirements
5+ years of experience in CRM marketing
Experience handling direct reports or leading teams
Proficiency with CRM platforms and ESPs
Familiarity with HTML/CSS for email templates
Knowledge of compliance standards (e.g., CAN-SPAM)