Lead Product Marketing Manager (b2b) (m/w/d)

as24.tech

Munich, Germany
**
5+ years b2b product marketing experience
Digital platform or saas background
European market campaign execution
** The position of Lead Product Marketing Manager (B2B) at as24.tech in Munich involves developing and executing product marketing strategies for dealer-facing products across European markets. The role requires strong cross-functional collaboration and a focus on creating impactful campaigns and clear messaging. **

Job Summary

  • You will build and develop a scalable, consistent, and data-driven B2B product marketing function for AutoScout24's dealer-facing products across Europe.
  • The role requires translating complex product capabilities into clear value propositions and executing high-impact campaigns to drive commercial success.
  • You will act as the main interface between Product, Marketing, and Sales teams to ensure alignment and establish best practices for the organization.

Matching Summary

Match Score: 75

** The position of Lead Product Marketing Manager (B2B) at as24.tech in Munich involves developing and executing product marketing strategies for dealer-facing products across European markets. The role requires strong cross-functional collaboration and a focus on creating impactful campaigns and clear messaging. **

Skills & Requirements

Must-have

  • 5+ years B2B product marketing experience
  • Digital platform or SaaS background
  • European market campaign execution
  • Cross-functional collaboration with Product and Sales
  • Data-driven messaging and positioning

Nice-to-have

  • Automotive-tech industry knowledge
  • Dealer-facing product expertise
  • Scalable playbook development skills
  • Strong storytelling instincts
  • Experience in multiple European languages

Key Requirements

  • 5+ years of B2B product marketing experience
  • Experience in digital platforms, marketplaces, SaaS, or automotive-tech
  • Proven track record in cross-functional collaboration

Work Rights

Not specified

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