Not specified (potentially hybrid or onsite based on company culture)
5-8 years commercial digital marketing experience
Expertise in douyin rednote bilibili platforms
Mandarin and english bilingual communication skills
Apple is seeking a Platform Marketing Campaign Manager for its Online Store team in China, responsible for creating impactful digital marketing campaigns that enhance customer engagement. The ideal candidate should have 5-8 years of experience in digital and social marketing, with expertise in platforms like Douyin and Bilibili, and strong communication skills in both Mandarin and English
Job Summary
This role serves as the marketing engine driving Greater China retail campaigns and shaping storytelling on key consumer platforms.
The successful candidate will design innovative campaign strategies that elevate Apple Retail's digital presence and drive business impact.
Apple fosters a culture of inclusion where everyone belongs and is inspired to do their best work while delivering magical customer experiences.
Matching Summary
Match Score: 85
Apple is seeking a Platform Marketing Campaign Manager for its Online Store team in China, responsible for creating impactful digital marketing campaigns that enhance customer engagement. The ideal candidate should have 5-8 years of experience in digital and social marketing, with expertise in platforms like Douyin and Bilibili, and strong communication skills in both Mandarin and English.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
5-8 years commercial digital marketing experience
Expertise in Douyin Rednote Bilibili platforms
Mandarin and English bilingual communication skills
Strategic social planning and activation capabilities
Data-driven campaign impact measurement
Nice-to-have
Existing relationships with key influencers
Experience leading large-scale initiatives
Strong project management on aggressive timelines
MBA degree preferred
Ability to connect cross-functional work streams
Key Requirements
5-8 years experience in commercial digital marketing
Proven track record in complex international organizations
Fluency in written and verbal Mandarin and English
Experience managing platform and influencer relationships