Senior Group Ka Manager

Haleon Pakistan Ltd

Shanghai, China
On-site
Douyin content and paid media strategy
Brand 5a assets and search optimization
Paid media roi achievement
Haleon Pakistan Ltd is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform, with a focus on optimizing brand presence and driving ROI. The ideal candidate should have over five years of experience in brand social marketing or Douyin e-commerce management, alongside strong analytical and collaborative skills

Job Summary

  • Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency.
  • Lead the strategy for Douyin and brand advertising, being accountable for advertising ROI and managing the E-marketing budget to maximize overall content marketing ROI.
  • Collaborate closely with Brand Marketing, Douyin Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration of marketing activities.

Matching Summary

Match Score: 85

Haleon Pakistan Ltd is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform, with a focus on optimizing brand presence and driving ROI. The ideal candidate should have over five years of experience in brand social marketing or Douyin e-commerce management, alongside strong analytical and collaborative skills.

Skills & Requirements

Must-have

  • Douyin content and paid media strategy
  • Brand 5A assets and search optimization
  • Paid media ROI achievement
  • Cross-functional collaboration
  • Douyin EMKT mastery
  • Data analysis and optimization

Nice-to-have

  • Agile, performance-focused culture
  • Deep human understanding and trusted science
  • Cutting-edge industry trends awareness

Key Requirements

  • 5+ years of experience in brand social marketing or Douyin e-commerce
  • Bachelor's degree or above
  • Experience with Douyin EMKT products (Doujin, Xingtu, Yuntu)
  • Proficiency in data analysis tools

Work Rights

Not specified

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