Digital Optimisation Manager

CBA New Digital Businesses Pty Ltd

Digital customer communications
Customer journey optimisation
Data-led decision making
You’ll design and deliver best-in-class customer communications and experiences across our digital assets

Job Summary

  • You’ll design and deliver best-in-class customer communications and experiences across our digital assets.
  • Day to day, you’ll be responsible for the execution and delivery of real-time, behaviourally driven communications across CommBank digital assets.
  • Supporting the Scams & Fraud Squad, this role sits in Retail Customer Marketing part of Marketing & Corporate Affairs.

Matching Summary

You’ll design and deliver best-in-class customer communications and experiences across our digital assets.

Skills & Requirements

Must-have

  • digital customer communications
  • customer journey optimisation
  • data-led decision making
  • conversion drivers analysis
  • real-time behaviourally driven communications
  • A/B testing using Adobe Target
  • Adobe Audience Manager experience

Nice-to-have

  • customer focus and digital optimisation skills
  • collaborative team environment
  • enthusiasm for digital projects
  • flexible working options
  • inclusive and respectful culture

Key Requirements

  • Hands on experience with conversion optimisation platforms
  • Experience in customer journey mapping
  • Strong analytical and financial acumen
  • Risk management awareness and experience

Work Rights

Not specified

Tailored Resume

Cover Letter