Campaign Director, Cio Persona

080

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
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10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization experience
** Workday is seeking a Campaign Director for the CIO Persona to lead global marketing campaigns targeting enterprise IT buyers. This fully remote position requires an experienced leader in B2B marketing, particularly in enterprise technology and AI, to shape integrated campaign strategies and enhance market positioning. **

Job Summary

  • This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
  • The Campaign Director will translate complex technologies including platform, applications, and agentic capabilities into clear narratives that connect innovation to tangible CIO outcomes.
  • Workday offers a flexible work approach requiring at least half of the time each quarter in-office or with customers, combined with competitive compensation and stock grants.

Matching Summary

Match Score: 75

** Workday is seeking a Campaign Director for the CIO Persona to lead global marketing campaigns targeting enterprise IT buyers. This fully remote position requires an experienced leader in B2B marketing, particularly in enterprise technology and AI, to shape integrated campaign strategies and enhance market positioning. **

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization experience
  • Full-funnel campaign orchestration
  • AI and enterprise technology trends

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Curious minds and courageous collaboration
  • Hands-on player-coach approach
  • Strategic hub across marketing functions

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to technical buyers like CIOs
  • Proficiency with modern B2B marketing tech stacks

Work Rights

Not specified

Tailored Resume

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