Associate Director – Brand Marketing, Emerging Sports Growth

jiohotstar.design

Mumbai, India
On-site
Passion for non-cricket sports
Building fandom around niche properties
Driving audience growth strategies

Skills & Requirements

Must-have

  • Passion for non-cricket sports
  • Building fandom around niche properties
  • Driving audience growth strategies
  • Cultural relevance in marketing
  • Execution capability for marquee events

Nice-to-have

  • Fan empathy and challenger-brand thinking
  • Experience with Kabaddi or Esports
  • Knowledge of WPL or Wimbledon
  • Strategic non-cricket property experience

Key Requirements

  • Genuine passion for sports beyond cricket
  • Proven track record in building fandom
  • Strong execution capability
  • Experience with under-penetrated properties

Work Rights

Not specified

Tailored Resume

Cover Letter