Support critical activities and business needs related to the Integrated Brand Plan (IBP) working closely with the Brand Manager, Digital and Innovation Manager and cross-functional team to enable sustainable market growth and life-cycle management
Job Summary
Support critical activities and business needs related to the Integrated Brand Plan (IBP) working closely with the Brand Manager, Digital and Innovation Manager and cross-functional team to enable sustainable market growth and life-cycle management.
Develop and implement tailored journeys for healthcare professionals leveraging predictive analytics and AI to enhance campaign effectiveness, always aligned with brand strategy and MLR standards.
As an important member the brand team (Medical, Market Access, Field, Regulatory, PV, Supply), you will fostering alignment, shared responsibility, and seamless execution.
Matching Summary
Support critical activities and business needs related to the Integrated Brand Plan (IBP) working closely with the Brand Manager, Digital and Innovation Manager and cross-functional team to enable sustainable market growth and life-cycle management.
Skills & Requirements
Must-have
Integrated Brand Plan (IBP)
Omnichannel strategy
Customer engagement
Cross-functional orchestration
Digital and AI fluency
Nice-to-have
Strategic vision
Patient-centric leadership
Culture of curiosity
Continuous improvement
Key Requirements
B. Sc. Degree or equivalent
At least 5 years of experience in brand management
Professional working English proficiency
Thorough knowledge of compliance and MLR requirements