Senior Associate, Integrated Marketing, Consumer - Local (growth Audiences & Emerging Markets)

Doordashusa

New York, NY, USA
Base: $83,000 - $122,000; bonus/equity: opportunit...
On-site
Local-first gtm marketing strategies
Scalable marketing playbooks
Consumer insights for local relevance
Oversee local-first GTM marketing strategies for priority growth audiences and emerging local markets, including development of strategic briefs, leading execution across channel and on-the-ground activations, managing budgets, and guiding creative recommendations

Job Summary

  • Oversee local-first GTM marketing strategies for priority growth audiences and emerging local markets, including development of strategic briefs, leading execution across channel and on-the-ground activations, managing budgets, and guiding creative recommendations.
  • Build scalable marketing playbooks to accelerate growth in emerging local markets.
  • Lead the end-to-end testing and launch of new marketing channels and grassroots initiatives - setting data-driven goals, optimizing performance, and scaling successful programs to drive DoorDash customer acquisition in key local markets.

Matching Summary

Oversee local-first GTM marketing strategies for priority growth audiences and emerging local markets, including development of strategic briefs, leading execution across channel and on-the-ground activations, managing budgets, and guiding creative recommendations.

Salary

Base: $83,000 - $122,000; Bonus/Equity: opportunities for equity grants; Benefits: comprehensive benefits package

Skills & Requirements

Must-have

  • Local-first GTM marketing strategies
  • Scalable marketing playbooks
  • Consumer insights for local relevance
  • Testing and launching new marketing channels
  • Cross-functional alignment and communication

Nice-to-have

  • Entrepreneurial mindset
  • Bias for action
  • Relationship building and influence

Key Requirements

  • 4+ years of marketing experience
  • Bachelor's degree or higher
  • Experience leading local-first marketing strategies

Work Rights

Not specified

Tailored Resume

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