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Coca-Cola is seeking a Marketing Director for its BODYARMOR Sports Drink brand, based in Atlanta, GA. The role requires a leader with extensive experience in brand marketing, particularly in the beverage sector, to manage the brand's strategy and growth objectives in a fast-paced environment.
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Job Summary
Own the brand’s vision, business strategy, and growth objectives, ensuring relevance to consumers through strategy, innovation, and advanced marketing initiatives.
Oversee the creation and execution of the brand “bundle,” including product, packaging, pricing, and value propositions, driving distinctiveness in the marketplace.
Lead cross-functional teams within the NA operating unit and engage effectively across marketing, commercial, finance, and corporate leadership teams.
Matching Summary
Match Score: 75
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Coca-Cola is seeking a Marketing Director for its BODYARMOR Sports Drink brand, based in Atlanta, GA. The role requires a leader with extensive experience in brand marketing, particularly in the beverage sector, to manage the brand's strategy and growth objectives in a fast-paced environment.
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Salary
Base: $169,000 - $200,000; Bonus/Equity: 30%; Benefits: Not specified
Skills & Requirements
Must-have
brand strategy and vision
omnichannel marketing programs
digital-first strategies
brand performance metrics
Nielsen or IRI data
cross-functional team leadership
Nice-to-have
entrepreneurial spirit
agile and adaptive mindset
challenge the status quo
winner's mindset
Key Requirements
Bachelor's degree required
10+ years in brand marketing or product ownership
Experience in beverage category preferred
Demonstrated success in large-scale brand initiatives
Solid track record in leveraging MarTech and AI
Financial acumen, strategic thinking, and project management skills