Senior Marketing Manager - Retail Go-to Market

BWS

Richmond, Australia
**
Channel-specific marketing strategies
Omnichannel ecosystem brand experience
B2c and b2b trade communications
** BWS is seeking a Senior Marketing Manager for Retail Go-to-Market to lead marketing strategies for the Dan Murphy’s brand. The ideal candidate will have extensive marketing experience in retail and a strong background in managing channel-specific strategies across both physical and digital platforms. **

Job Summary

  • Develop and lead the team accountable for channel-specific marketing strategies and execution for Dan Murphy’s.
  • Ensures a seamless and cohesive brand experience is maintained across the omnichannel ecosystem, aligned with the overarching brand vision.
  • Leads and mentors a team of marketing professionals, creating role clarity and a high-performance culture rooted in company values.

Matching Summary

Match Score: 75

** BWS is seeking a Senior Marketing Manager for Retail Go-to-Market to lead marketing strategies for the Dan Murphy’s brand. The ideal candidate will have extensive marketing experience in retail and a strong background in managing channel-specific strategies across both physical and digital platforms. **

Skills & Requirements

Must-have

  • channel-specific marketing strategies
  • omnichannel ecosystem brand experience
  • B2C and B2B trade communications
  • manage A&P budget
  • leverage data and market analytics
  • influences senior stakeholders

Nice-to-have

  • passion for drinks
  • thirst for knowledge
  • collaborative behaviours
  • high-performance culture

Key Requirements

  • 10+ years marketing experience
  • proven ability to manage complex partnerships
  • Tertiary qualifications (degree/masters)

Work Rights

Not specified

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