Manager, Marketing Analytics, Popeyes, APAC

PLK APAC PTE. LTD.

Singapore
5 days onsite
4-6 years analytics experience
1-2 years management experience
Advanced excel sql proficiency
The Manager of Marketing Analytics at Popeyes, APAC will lead a small team to drive data-driven decisions that enhance business performance across key markets in the Asia-Pacific region. This role requires a blend of analytical expertise, commercial insight, and leadership skills to influence franchisee strategies and align marketing initiatives with sales growth objectives

Job Summary

  • The role involves leading the analytics agenda for high-priority markets within the Asia-Pacific region while managing a team of analysts.
  • Candidates must drive franchisee decisions through data, own monthly forecast submissions, and synthesize brand planning narratives.
  • The position requires operating onsite five days per week with strong commercial instincts from the first month.

Matching Summary

Match Score: 85

The Manager of Marketing Analytics at Popeyes, APAC will lead a small team to drive data-driven decisions that enhance business performance across key markets in the Asia-Pacific region. This role requires a blend of analytical expertise, commercial insight, and leadership skills to influence franchisee strategies and align marketing initiatives with sales growth objectives.

Skills & Requirements

Must-have

  • 4-6 years analytics experience
  • 1-2 years management experience
  • Advanced Excel SQL proficiency
  • Franchisee partnership management
  • Monthly forecast ownership
  • 5-day in-office work schedule

Nice-to-have

  • MBA or equivalent degree
  • Experience in consulting or finance
  • Multi-market exposure preferred
  • AI tools for forecasting
  • Strong commercial instincts
  • Ability to influence executives

Key Requirements

  • Bachelor's degree required
  • 4-6 years relevant work experience
  • 1-2 years managing others
  • In-office presence required

Work Rights

Not specified

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