Global Marketing Ops And Analytics Manager

Vistra

Mexico City, MX
On-site
Marketing analytics and measurement tools
Google analytics and google tag manager
Crm and ad platform integration
Vistra is seeking a Global Marketing Ops and Analytics Manager to join their marketing team in Latin America. The ideal candidate will have extensive experience in marketing operations and analytics within a B2B environment, focusing on data-driven strategies to enhance demand generation and revenue growth

Job Summary

  • This role will own the setup and configuration of all marketing analytics, measurement and tag management tools, ensuring data flows accurately between platforms for end-to-end visibility.
  • You will be responsible for setting up and supervising end-to-end performance tracking of all marketing programs and partnering with demand generation managers to optimize campaign strategy using data-driven insights.
  • Benefits include annual leave, medical cover, pension and hybrid/remote working depending on location.

Matching Summary

Match Score: 85

Vistra is seeking a Global Marketing Ops and Analytics Manager to join their marketing team in Latin America. The ideal candidate will have extensive experience in marketing operations and analytics within a B2B environment, focusing on data-driven strategies to enhance demand generation and revenue growth.

Skills & Requirements

Must-have

  • Marketing analytics and measurement tools
  • Google Analytics and Google Tag Manager
  • CRM and ad platform integration
  • Data quality and integrity
  • Campaign tracking and performance analysis
  • Marketing spend and ROI analysis

Nice-to-have

  • Data-driven insights
  • Continuous improvement mentality
  • Cross-functional collaboration
  • Actionable insights for stakeholders

Key Requirements

  • 7-8 years in marketing operations or analytics
  • B2B environment experience
  • Global or multi-region marketing team experience
  • Advanced Excel skills
  • Master’s degree in Business or Marketing

Work Rights

Not specified

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