Assistant Director Of B2b Marketing

Penn State

State College, PA, US
Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
6+ years relevant experience
Bachelor's degree required
Budget management skills
This role leads strategic marketing initiatives to support business-to-business partnerships and drive enrollment growth at Penn State World Campus

Job Summary

  • This role leads strategic marketing initiatives to support business-to-business partnerships and drive enrollment growth at Penn State World Campus.
  • The position requires developing and executing data-driven B2B marketing strategies while managing an annual direct-expense marketing budget.
  • Employees enjoy a competitive benefits package including comprehensive medical coverage and a generous 75% tuition discount for eligible family members.

Matching Summary

This role leads strategic marketing initiatives to support business-to-business partnerships and drive enrollment growth at Penn State World Campus.

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement plans, 75% tuition discount

Skills & Requirements

Must-have

  • 6+ years relevant experience
  • Bachelor's degree required
  • Budget management skills
  • Integrated campaign execution
  • Data-driven strategy development

Nice-to-have

  • Higher education marketing experience
  • Leadership of complex initiatives
  • Strong stakeholder collaboration
  • Sales partnership experience
  • Vendor relationship management

Key Requirements

  • Bachelor's Degree
  • 6+ years relevant experience
  • Authorized to work in the U.S.

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter