Brand Manager, Ca! Core, Marketing, China

Metdeniz

360° brand communication campaigns
Tvc and social media execution
Gen z and youth culture insights
The role involves developing and executing integrated 360° brand communication campaigns with a strong emphasis on TVC, social media, and entertainment partnerships

Job Summary

  • The role involves developing and executing integrated 360° brand communication campaigns with a strong emphasis on TVC, social media, and entertainment partnerships.
  • Candidates must leverage trending social topics and youth culture insights to create buzzworthy content that resonates with Gen Z consumers.
  • Mondelēz International is seeking a Brand Manager to support innovation pipelines and launch new product concepts through compelling communication plans.

Matching Summary

The role involves developing and executing integrated 360° brand communication campaigns with a strong emphasis on TVC, social media, and entertainment partnerships.

Skills & Requirements

Must-have

  • 360° brand communication campaigns
  • TVC and social media execution
  • Gen Z and youth culture insights
  • High-profile media partnerships
  • Cross-functional collaboration skills

Nice-to-have

  • Finger on the pulse of digital trends
  • Passion for building iconic brands
  • Comfortable navigating ambiguity
  • Resilient under pressure
  • Creative go-to-market planning

Key Requirements

  • Bachelor's degree or above
  • Minimum 4–6 years of brand management experience
  • Fluent in English and Mandarin
  • Experience in FMCG sector preferred
  • Proven success in digital-led campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter